Walmart on Stuff You Should Know

Stuff You Should KnowAugust 4, 2026

Beans and Rice Feeds the World

0:48
mid-roll
Speaker
iHeartPodcasts
August 4, 2026
Announcer-readBrand awarenessDynamic insertionRetail
0:00 / 0:48
@ 23:01 in ep

Estimated current placement value

Low confidence
~$3,200range $600$22,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:48 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

You probably think of Walmart as a store that carries about everything under the sun and maybe not as a place to discover small brands. Well, two things can be true at the same time. Because Walmart is home to thousands of small brands founded by people who had an idea, took a chance, and built something of their own. Behind everyone is a real story and a lot of hard work. So why not take a little time to recognize all the people building small brands across the country and support everything they're creating? Walmart is proud to give those brands a place on its shelves and online. It's never been easier to find and support small brands. So, take a look at Walmart. You might come across something new, something unexpected, or a brand whose story speaks to you. You never know what you're missing until you look. Discover thousands of small brands at walmart.com.

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Walmart sponsor landing page on Stuff You Should Know

Walmart sponsor landing page advertised on Stuff You Should Know

Walmart landing page captured for its sponsorship on Stuff You Should Know.

walmart.com/

Episode

Stuff You Should Know
Beans and Rice Feeds the World
Publisher: iHeartPodcasts