Vivguard on First Take

First TakeAugust 14, 2026

Hour 2: How Do Professional Athletes Overcome Fear?

0:31
mid-roll
Stephen A Smith
Speaker
ESPN, Stephen A. Smith, Shae Cornette
August 14, 2026
Announcer-readDirect responseDynamic insertionHealthcare
0:00 / 0:31
@ 42:39 in ep

Estimated current placement value

~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

I like things my way, my coffee, my schedule, and my treatment. So I talked to my doctor about self-injecting with the Vivgard Hytrulo Pre-Filled Syringe, which contains F-Gartigamide Alpha and Hyaluronidase QVFC. It's injected under your skin, subcutaneously. It means I can inject in my space, on my time. It's my treatment, my way. Visit VivgardMyWay.com. That's V-Y-V-G-A-R-T MyWay.com. And talk to your doctor about Vivgard Hytrulo. Brought to you by Argenics.

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Estimated current placement value

~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Episode

First Take
Hour 2: How Do Professional Athletes Overcome Fear?
Host: Stephen A Smith
Publisher: ESPN, Stephen A. Smith, Shae Cornette