AG

Viking on Radiolab

RadiolabJuly 31, 2026

The Shoe Thrower

0:22
pre-roll
Lulu Miller, Latif Nasser
WNYC Studios
July 31, 2026
Host-read (by Lulu Miller, Latif Nasser)Direct responseBaked-in adTravel
0:00 / 0:22
@ 0:34 in ep

Estimated current placement value

Low confidence
~$1,200range $240–$8,100

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:22 · Host-read (by Lulu Miller, Latif Nasser) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Radiolab is supported by Viking, committed to exploring the world in comfort. Offering destination-focused small ship experiences on all seven continents, with programs designed for cultural enrichment and a shore excursion included in every port. And every Viking voyage is all-inclusive, with no children and no casinos. More at viking.com.

Auto-transcribed · verbatim audio matches · Report an error

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Radiolab · Hosts: Lulu Miller, Latif Nasser · The Shoe Thrower
Est. value ~$1.2Krange $240–$8.1Klow confidence
pre-rollAug 5

Viking sponsor landing page on Radiolab

Viking sponsor landing page advertised on Radiolab

Viking landing page captured for its sponsorship on Radiolab.

viking.com/

Episode

Radiolab
The Shoe Thrower
Hosts: Lulu Miller, Latif Nasser
Publisher: WNYC Studios