VAR Watches on The Victor Davis Hanson Show on Spotify

Patriot Front, Europe's Break with America, and Tucker Carlson's Third-Party Dream

1:52
mid-roll
Victor Davis Hanson
Victor Davis Hanson | The Daily Signal
July 9, 2026
Host-read (by Victor Davis Hanson)Direct responseBaked-in adEnergy & Utilities
0:00 / 1:52
@ 44:54 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:52 · Host-read (by Victor Davis Hanson) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

We tend to forget, to our listeners and our viewers, we tend to forget that civilizations are remembered less by their politics than by what they've made, the tools, the objects, the things that built well enough to outlast the people who built them. For most of the last century, America made things. Then, like much of the old productive economy, watchmaking packed up and moved overseas. Today's sponsor of Victor Davis Hanson, in his own words, is trying to bring a piece of it back, VAR is a Los Angeles watch company whose goal is pretty straightforward. Bring America watchmaking back. They now assemble watches across California, Arizona, Rhode Island, Alabama, with leather straps made in Illinois and Florida. And these aren't fashion accessories. They are proper tool watches, sapphire crystals, premium materials, and full waterproof warranties, meaning you can actually swim or dive with them on. Now, my buddy over there, Victor, here's your cue, Victor, has VAR's C5 Korean Field Solar. Okay, and I have, here I am, I have a C5 Tactical Field Solar. They're both great. I love mine. Speaking of great, so is VAR, which has already earned over 10,000 five-star reviews, and it's become one of the largest independent watch assemblers in the United States. If you value things that are rugged, made to last, and built here at home, please take a look. Go to varwatches.com. slash VDH. That's VAR, V-A-E-R, watches.com slash VDH. And we thank the good people of VAR for this first foray at sponsoring Victor Davis Hanson. in his own words.

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Episode

The Victor Davis Hanson Show on Spotify
Patriot Front, Europe's Break with America, and Tucker Carlson's Third-Party Dream
Host: Victor Davis Hanson
Publisher: Victor Davis Hanson | The Daily Signal