AG

Vanguard on Planet Money

Planet MoneyJuly 31, 2026

What makes a toy go viral

0:32
mid-roll
Alexi Horowitz-Ghazi, Robert Smith
NPR
July 31, 2026
Announcer-readDirect responseBaked-in adFintech
0:00 / 0:32
@ 21:20 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:32 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Support for this podcast and the following message come from Vanguard. Every day, shareholders meet to discuss important matters about the companies you invest in. Now you can make your voice heard too. Vanguard Investor Choice makes it easy to set your proxy voting preference for your eligible Vanguard index funds. Visit vanguard.com slash investor choice to learn more. Vanguard investors own shares of their index funds and those funds own shares of the companies they invest in. Vanguard Marketing Corporation Distributor.

Auto-transcribed · verbatim audio matches · Report an error

More from Vanguard

Recent reads from this sponsor

4 promos
Halftime Report · Host: Scott Wapner · Mega-Cap Earnings Aftermath 7/31/26
pre-rollAug 5
Motley Fool Money · Hosts: Dylan Lewis, Ricky Mulvey, Mary Long · Part 2: Your Index Fund Is a Bet on AI — Whether You Know It or Not
Est. value ~$450range $72–$3Klow confidence
mid-rollAug 5
CNBC's "Fast Money" · Host: Melissa Lee · Treasurys Turn Higher… And Novo Sinks After Trial Failure 7/31/26
Est. value ~$240range $36–$1.7Klow confidence
mid-rollAug 4
Mad Money w/ Jim Cramer · Host: Jim Cramer · Mad Money w/ Jim Cramer 7/30/26
Est. value ~$300range $49–$2Klow confidence
pre-rollAug 4

Vanguard sponsor landing page on Planet Money

Vanguard sponsor landing page advertised on Planet Money

Vanguard landing page captured for its sponsorship on Planet Money.

vanguard.com/investorchoice

Episode

Planet Money
What makes a toy go viral
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR