Uber on Dateline NBC

Dateline NBCJune 10, 2026

Talking Dateline: A Killing in Midtown

0:23
pre-roll
Keith Morrison
NBC News
June 10, 2026
UnknownDirect responseBaked-in adFood & Beverage
0:00 / 0:23
@ 0:29 in ep

Estimated current placement value

Low confidence
~$11,000range $1,100$99,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:23 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Uber for Zoe. With Uber, women drivers have the power to drive as much or as little as they want. Whether it's a couple hours before school pickup, a late night run after everything's done, or just when you need a little more cash for your girls' trip next week. You decide when you get on the road. And when you do, you can earn cash on your own schedule and even cash out up to six times a day.

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Episode

Dateline NBC
Talking Dateline: A Killing in Midtown
Host: Keith Morrison
Publisher: NBC News