U.S. Bank on Short Wave

Short WaveJuly 6, 2026

Sky Uber? Air taxis could be here soon.

0:17
pre-roll
Emily Kwong, Regina Barber
NPR
July 6, 2026
Announcer-readBrand awarenessBaked-in adFinancial Services
0:00 / 0:17
@ in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:17 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from U.S. Bank. Simplify how you do business with Business Essentials, a powerful combination of no monthly maintenance fee checking and card payment processing. Deposit products are offered by U.S. Bank National Association. Member FDIC.

Auto-transcribed · verbatim audio matches · Report an error
Part of campaign

U.S. Bank: no monthly maintenance fee

no monthly maintenance fee

2 promos·1 show

Episode

Short Wave
Sky Uber? Air taxis could be here soon.
Hosts: Emily Kwong, Regina Barber
Publisher: NPR