Trust & Will on Morning Wire

Morning WireJuly 18, 2026

Has Therapy Culture Worked

0:57
mid-roll
John Bickley, Georgia Howe
The Daily Wire
July 18, 2026
Announcer-readDirect responseBaked-in adFintech
0:00 / 0:57
@ 7:04 in ep

Estimated current placement value

Low confidence
~$960range $180$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:57 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Every so often, a story comes along that reminds you how quickly life can change. It doesn't even have to be a tragedy. Sometimes it's a new baby, a marriage, buying a house, or taking care of aging parents. Those moments have a way of making you realize, I should probably get my affairs in order. The good news is, it's a lot easier than most people think. Trust and Will offers affordable attorney designed estate plans online that you can create in as little as 30 minutes. This is one of those services that just makes sense. Their website is straightforward and easy to use. So you can create a will or trust from home, keep it updated as life changes and securely share access with people that need it. If you'd like a little extra guidance, attorney support is available as an add on. It's one of those things that's easy to put off, but once it's done, it's a huge weight off your shoulders. Trust and Will, affordable estate plans, priceless peace of mind. Go to trustandwill.com slash wire and get 20% off. That's trustandwill.com slash wire and get your 20% off. Trust and will.com slash wire.

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Trust & Will sponsor landing page on Morning Wire

Trust & Will sponsor landing page advertised on Morning Wire

Trust & Will landing page captured for its sponsorship on Morning Wire.

trustandwill.com/wire

Episode

Morning Wire
Has Therapy Culture Worked
Hosts: John Bickley, Georgia Howe
Publisher: The Daily Wire