Tire Rack on The Archers

The ArchersJuly 31, 2026

31/07/2026

0:30

post-roll

BBC Radio 4

July 31, 2026

Announcer-readDirect responseBaked-in adAutomotive

0:00 / 0:30

@ 15:03 in ep

Estimated current placement value

Low confidence

~$120range $18–$830

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:30 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

Tires matter. They're the only part of your vehicle that touches the road. Tread confidently with new tires from Tire Rack. Whether you're looking for expert recommendations or know exactly what you want, Tire Rack makes it easy. fast, free shipping, free road hazard protection, and convenient installation options. Go to TireRack.com to see tire test results, tire ratings, and consumer reviews, and be sure to check out all the special offers. TireRack.com, the way tire buying should be.

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More from Tire Rack

Tire Rack sponsor landing page on The Archers

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Tire Rack landing page captured for its sponsorship on The Archers.

tirerack.com/

Episode

The Archers

31/07/2026

Publisher: BBC Radio 4