Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:30 · Host-read (by Heather Wade) · mid-roll.
Transcript
tires matter they're the only part of your vehicle that touches the road tread confidently with new tires from Tire Rack. Whether you're looking for expert recommendations or know exactly what you want, Tire Rack makes it easy. Fast, free shipping, free road hazard protection, and convenient installation options. Go to TireRack.com to see tire test results, tire ratings, and consumer reviews, and be sure to check out all the special offers. TireRack.com, the way tire buying should be.
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