Tidy Cats on First Things First

First Things FirstJuly 31, 2026

Cowboys ‘Greatest Offense There Is’, Patrick Mahomes ‘will be cautious’, Will the Bears regress?

0:35
mid-roll
Nick Wright, Chris Broussard, Kevin Wildes
FOX Sports
July 31, 2026
Announcer-readDirect responseBaked-in adPets & Pet Care
0:00 / 0:35
@ 78:50 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:35 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by Tidy Cats. Here to level up your litter game with their new Performance Plus lineup. Your home is your happy place. Your cats, VIPs. So when it comes to the litter box, excellence isn't optional. Choose from products that specialize in max power clumping, low tracking, or odor fighting so advanced stink won't see it coming tidy cats performance plus mission mighty keep it tidy shop now at tidycats.com

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Tidy Cats sponsor landing page on First Things First

Tidy Cats sponsor landing page advertised on First Things First

Tidy Cats landing page captured for its sponsorship on First Things First.

tidycats.com/

Episode

First Things First
Cowboys ‘Greatest Offense There Is’, Patrick Mahomes ‘will be cautious’, Will the Bears regress?
Hosts: Nick Wright, Chris Broussard, Kevin Wildes
Publisher: FOX Sports