Tide EVO on Stuff You Should Know

Stuff You Should KnowJune 9, 2026

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0:59
mid-roll
iHeartPodcasts
June 9, 2026
UnknownBrand awarenessBaked-in adConsumer Goods
0:00 / 0:59
@ 26:07 in ep

Estimated current placement value

Low confidence
~$3,200range $600$22,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:59 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Hey, everybody. I wanna talk to you a little bit about Tide EVO because it represents over ten years of innovation and product development. TideEvo is a first of its kind technology where tens of thousands of minuscule fibers are spun together to form a six times powerful layer packed with scrubbers, brighteners, pretreaters, and fresheners. And that's gonna deliver a breakthrough clean that's so powerful, it feels like magic. Yeah. It is kind of like magic. Tide EVO's revolutionary. A 100% concentrated waterless laundry tile that's made of compressed microfiber soap layers rather than liquid or powder. And it's not like pods or sheets because it uses six layers of detergent fibers to deliver superior cold water cleaning without plastic packaging of any kind, and it provides a mess free lightweight solution that dissolves lickety split. So whenever you run into a laundry challenge, turn to Tide EVO. It's revolutionary. It's magic. Try new Tide EVO, real laundry magic.

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