Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 1:04 · Announcer-read · mid-roll.
Transcript
I'm Jonathan Knight, and I'm the general manager of New York Times Games. If you play our games, you probably know there's something a bit different about them. Just like there are writers behind the articles you read in The Times, there are creators behind our daily puzzles. Tracy Bennett curates the day's Wordle solution to keep it lively and varied. Winn Allu creates each connections board, including all those categories that try to stump you. Sam Esersky combs through every last letter, word, and pangram, and spelling bee so that loyal players of all skill levels enjoy it. Our puzzles are human made every day with the standards you'd expect from the New York Times. And this matters because when you choose to spend time with our games, it should be time well spent solving puzzles that are challenging, surprising, and joyful. Puzzles handcrafted for you. We think that's something worth investing in and something worth paying for. Subscribe now for a special offer on all of our games at nytimes.com/joingames.
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The Times sponsor landing page on The Daily
The Times landing page captured for its sponsorship on The Daily.

