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Why Americans Will Get Less Help Paying for College
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 1:02 · Announcer-read · mid-roll.
Transcript
This is AG Sulzberger. I'm the publisher of The New York Times. I oversee our news operations and our business, but I'm also a former reporter who has watched with a lot of alarm as our profession has shrunk in recent years. Normally, in these ads, we talk about the importance of subscribing to The Times. I'm here today with a different message. I'm encouraging you to support any news organization that's dedicated to original reporting. If that's your local newspaper, terrific. Local newspapers in particular need your support. If that's another national newspaper, that's great too. And if it's The New York Times, we'll use that money to send reporters out to find the facts and context that you'll never get from AI. That's it. Not asking you to click on any link. Just subscribe to a real news organization with real journalists doing firsthand fact based reporting.
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