The New York Times on Drop Dead Serious

Drop Dead SeriousJuly 29, 2026

Did Brian Hooker Order A Murder in Hawaii? Shocking Claim Investigated | Lynette Hooker Missing

0:49
mid-roll
Ashleigh Banfield
Drop Dead Serious With Ashleigh Banfield
July 29, 2026
Announcer-readBrand awarenessBaked-in adMedia & Entertainment
0:00 / 0:49
@ 35:06 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:49 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Normally in these ads, you'd expect someone like me to ask you to buy something. But I want to ask you to do something different. I'm Dave Ferenthal, and I'm a reporter for The New York Times. I'm an investigative reporter, which means that I follow the money, inside of government and outside of government. The point of my job is to find things people are trying to hide. It involves talking to lots of people. It involves looking through lots and lots of documents. And if there weren't folks like me to go beyond the surface to understand who was really shaping what the government does, The public will be left in the dark about what the government's doing with your tax money, what the government's doing to you through regulations and spending. If you're like me and you think this kind of journalism is important, seek out a news source that does firsthand, fact-based reporting. If that's the New York Times, thank you. If that's your local paper, that's great too. Because where you get your information matters.

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Episode

Drop Dead Serious
Did Brian Hooker Order A Murder in Hawaii? Shocking Claim Investigated | Lynette Hooker Missing
Host: Ashleigh Banfield
Publisher: Drop Dead Serious With Ashleigh Banfield