The New York Times on Deadline: White House

Deadline: White HouseAugust 3, 2026

“Blanche’s hollow commitments”

0:58
mid-roll
Nicolle Wallace
Speaker
Nicolle Wallace, MS NOW
August 3, 2026
Announcer-readBrand awarenessDynamic insertionMedia & Entertainment
0:00 / 0:58
@ 33:58 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:58 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Here's what happened when one journalist reported on DEI programs. I decided to just focus on the University of Michigan. I obtained internal documents that showed that the school had spent about a quarter of a billion dollars on DEI programs. I spent two weeks in Ann Arbor talking to everybody I could find. The unintended consequences of these programs, they had sort of left everybody dissatisfied. And this expensive machinery the school had built just imploded. If you're a journalist, you are not on anyone's team. All you're trying to do is figure out as many of the facts as you can gather. The facts are going to guide you to where the story lands. You're not taking sides. I'm Nick Confessori. I'm an investigations reporter for The New York Times. Journalists like Nick follow the facts wherever they lead. They go where news breaks, get answers firsthand, and publish what they find. That's fact-based reporting. Seek it out if you don't already.

Auto-transcribed · verbatim audio matches · Report an error

Episode

Deadline: White House
“Blanche’s hollow commitments”
Host: Nicolle Wallace
Publisher: Nicolle Wallace, MS NOW