The Hartford on Behind the Bastards

Behind the BastardsAugust 1, 2026

It Could Happen Here Weekly 243

0:39
post-roll
Robert Evans
Cool Zone Media and iHeartPodcasts
August 1, 2026
Announcer-readDirect responseBaked-in adFinancial Services
0:00 / 0:39
@ 59:15 in ep

Estimated current placement value

Low confidence
~$480range $90$3,300

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:39 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

When you're building a small business, every day brings new challenges and opportunities. More than 1 million small business owners across America trust the Hartford to help protect what they have built. Because no two businesses are alike, the Hartford makes it easy to get a customized quote for your business. The right coverage helps protect your livelihood. Protect what you've built. Get a quote today at thehartford.com slash small business. That's thehartford.com slash small business.

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The Hartford sponsor landing page on Behind the Bastards

The Hartford sponsor landing page advertised on Behind the Bastards

The Hartford landing page captured for its sponsorship on Behind the Bastards.

thehartford.com/smallbusiness

Episode

Behind the Bastards
It Could Happen Here Weekly 243
Host: Robert Evans
Publisher: Cool Zone Media and iHeartPodcasts