State Farm on The Economics of Everyday Things

62. Title Insurance

0:13
mid-roll
Zachary Crockett
Freakonomics Network & Zachary Crockett
August 3, 2026
Announcer-readBrand awarenessBaked-in adFintech
0:00 / 0:13
@ 8:59 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:13 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

From college send-offs to retirement dreams, State Farm Life Insurance can help protect your family's financial well-being. Contact your local State Farm agent today. Like a good neighbor, State Farm is there.

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Episode

The Economics of Everyday Things
62. Title Insurance
Host: Zachary Crockett
Publisher: Freakonomics Network & Zachary Crockett