Stars and Honey on Aspire with Emma Grede

every business that I've built. The minute you start cutting corners on the things that matter, the materials, the fit, the ingredients, the experience, you lose what made the brand worth showing up for in the first place. That same standard is how I try to live the rest of my life too. Balancing a couple of businesses and four kids means that my days are full, and somewhere in there, I still actually have to eat. Now, for the longest time, the assumption was that healthy snacking on the go was where you accepted the trade-off. Even the macros were good, and the food tasted like it was made for someone in pain, or the food was good and the ingredient list was just full of things that you'd rather not be putting in your body. That's the gap that stars and honey was built to close. The founders looked at the protein bar category and realized consumers were still being asked to settle. So, they built the bar they wish existed. What I respect about how they did it,