AG

SoFi on Today in Focus

Today in FocusJuly 31, 2026

The pressure to change your face

0:30
mid-roll
Michael Safi, Helen Pidd
The Guardian
July 31, 2026
Announcer-readDirect responseBaked-in adFintech
0:00 / 0:30
@ 27:10 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:30 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

High interest debt is one of the toughest opponents you'll face. Unless you power up with a SoFi personal loan. A SoFi personal loan could repackage your bad debt into one low fixed rate monthly payment. It's even got super speed. Since you can get the funds as soon as the same day you sign. Visit SoFi.com slash power to learn more. That's SoFi.com slash P-O-W-E-R. Loans originated by SoFi Bank NA. Member FDIC. Terms and conditions apply. NMLS 696891.

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SoFi sponsor landing page on Today in Focus

SoFi sponsor landing page advertised on Today in Focus

SoFi landing page captured for its sponsorship on Today in Focus.

sofi.com/power

Episode

Today in Focus
The pressure to change your face
Hosts: Michael Safi, Helen Pidd
Publisher: The Guardian