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SoFi on PTI

PTIJuly 17, 2026

The World Cup is Among Us, Spain vs Argentina!

0:39
mid-roll
Tony Kornheiser, Michael Wilbon
ESPN, Tony Kornheiser, Michael Wilbon
July 17, 2026
Announcer-readDirect responseBaked-in adFintech
0:00 / 0:39
@ 11:43 in ep

Estimated current placement value

Low confidence
~$960range $180–$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:39 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

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Episode

PTI
The World Cup is Among Us, Spain vs Argentina!
Hosts: Tony Kornheiser, Michael Wilbon
Publisher: ESPN, Tony Kornheiser, Michael Wilbon