Sleep Number on As It Happens

As It HappensJuly 31, 2026

Selling a stake in the world’s most popular sporting event

0:30
mid-roll
Nil Köksal, Chris Howden
CBC
July 31, 2026
Announcer-readBrand awarenessBaked-in adHealth & Wellness
0:00 / 0:30
@ 27:30 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:30 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

if the world were like a sleep number mattress everything would adapt for your comfort your coffee would never get cold your flight would always be on time and your mattress would always respond to you and your unique sleep needs sleep number mattresses are designed to respond to your body and shift with your changing life helping you fall asleep faster and stay asleep longer to experience a whole new world of comfort visit a sleep number store or go to sleepnumber.com Sleep number to a good life's sleep.

Auto-transcribed · verbatim audio matches · Report an error

Sleep Number sponsor landing page on As It Happens

Sleep Number sponsor landing page advertised on As It Happens

Sleep Number landing page captured for its sponsorship on As It Happens.

sleepnumber.com/

Episode

As It Happens
Selling a stake in the world’s most popular sporting event
Hosts: Nil Köksal, Chris Howden
Publisher: CBC