Sky News on Divided States

Divided StatesJuly 31, 2026

Is the Trump family about to buy the World Cup?

0:29
pre-roll
James Matthews, Martha Kelner, Mark Stone
Sky News
July 31, 2026
Announcer-readTune-inBaked-in adTechnology
0:00 / 0:29
@ in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:29 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Hello, Ed Conway here. Here is what might sound like a slightly random question. What do AirPods, bananas, and a pair of shoddy made running trainers from the 1970s have in common? On the surface, not very much. But, on my podcast, Stuff Matters, I will uncover the deeper stories behind each of them. You will see how, together, they tell a fascinating new story about the world we live in. The first full series of Stuff Matters is out now. Just search for it on your podcast app and follow.

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Episode

Divided States
Is the Trump family about to buy the World Cup?
Hosts: James Matthews, Martha Kelner, Mark Stone
Publisher: Sky News