Skims on Aspire with Emma Grede
How to Create What People Actually Want with Erin and Sara Foster
Transcript
When we started developing the cotton range at Skims, we could have just made one great cotton fabric and called it a day. Most brands do, but cotton behaves differently depending on how it's woven and what you're wearing it for. And treating it as one category just leaves way too much on the table. And that's why at Skims, we built four. We have everyday cotton. It's the most structured, designed for intimates. Cotton jersey, that's just softer for more relaxed everyday pieces. And cotton rib. It has a closer, more sculpting fit. And then you've got lightweight cotton, which is built for warmer months. The piece I've been reaching for as we head back into the back half of the summer is the cotton jersey t-shirt. It's soft, it holds its shape, and it works with almost everything, whether that's under a blazer or for something more polished with denim for the weekend. It's one of those pieces where the fabric does most of the work. That's what I appreciate about the cotton range, the same fabric cut for whatever moment you're in. Shop everyday cotton and all of my favorite bras and underwear at skims.com and after you place your order be sure to let them know that we sent you select podcast in the survey and make sure you select our show in the drop down menu that follows.
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