SimpliSafe on 99% Invisible

99% InvisibleJuly 14, 2026

If Mosquito Hawks Can Fly

0:23

post-roll

Roman Mars

July 14, 2026

Announcer-readDirect responseBaked-in adConsumer Electronics

0:00 / 0:23

@ 48:14 in ep

Estimated current placement value

Low confidence

~$480range $90–$3,300

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:23 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

We don't just alert, we stop crime before it starts. SimpliSafe, plans starting around a dollar a day. Save 50% on your new system with professional monitoring at simplisafe.com slash sxm or with promo code sxm. Outdoor deterrence requires a SimpliSafe Active Guard outdoor protection plan starting at $49.99 a month. Visit simplisafe.com slash licenses for alarm license information. Tennessee 2012.

Auto-transcribed · verbatim audio matches · Report an error

More from SimpliSafe

SimpliSafe sponsor landing page on 99% Invisible

SimpliSafe sponsor landing page advertised on 99% Invisible

SimpliSafe landing page captured for its sponsorship on 99% Invisible.

simplisafe.com/sxm

Episode

99% Invisible

If Mosquito Hawks Can Fly

Host: Roman Mars

Publisher: Roman Mars