AG

SimpliSafe on 99% Invisible

99% InvisibleJune 12, 2026

100 Objects #4: Lowe's Gas Bag

0:34
post-roll
Roman Mars
Roman Mars
June 12, 2026
UnknownDirect responseBaked-in adConsumer Electronics
0:00 / 0:34
@ 43:47 in ep

Estimated current placement value

Low confidence
~$480range $90–$3,300

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:34 · Unknown · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

In The US, there's a break in every twenty six seconds. But when intruders step near, SimpliSafe home security steps up. Stop. This is SimpliSafe. Police are on the way. Using AI alerts, US based live agents help deter break ins. SimpliSafe, no long term contracts. Save 50% on your new system with professional monitoring at simplisafe.com/sxm or with promo code s x m. Outdoor deterrence requires a SimpliSafe active guard outdoor protection plan starting at $49.99 a month. Visit simplisafe.com/licenses for alarm license information. Tennessee two zero one two.

Auto-transcribed · verbatim audio matches · Report an error

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SimpliSafe offers 50% off home security systems with professional monitoring

5 promos·2 shows

SimpliSafe sponsor landing page on 99% Invisible

SimpliSafe sponsor landing page advertised on 99% Invisible

SimpliSafe landing page captured for its sponsorship on 99% Invisible.

simplisafe.com/sxm

Episode

99% Invisible
100 Objects #4: Lowe's Gas Bag
Host: Roman Mars
Publisher: Roman Mars