Shopify on Morning Kombat

Okay, so quick behind the scenes moment about my business because people always ask me how do I actually run everything. Shopify is literally the platform where I turn this tiny idea into a business. Before this, I was just popping up at any in-person event, any vending opportunity I could, which I still do, but I wasn't really focused online. I was thinking the websites are gonna be too much to build out. I'm not a super techie person even though I can make things cute. And I didn't wanna put up a website that would run my customers away. I wanted it to be efficient, to be easy, and Shopify helped me build browngirlgrinding.com out. Once I switched to Shopify, it finally clicked. I can actually do this. It's not about it being tough. It's about using the right platform to make it easy. Shopify takes all of the guesswork out. I build my own store. I manage my community, own my own customer relationships. Plus, this is my favorite thing — Shopify gets my products everywhere. I'm able to link stuff through Google, YouTube, TikTok shop, the shop app, even ChatGPT, and Instagram, which is very important for me. And Shopify's AI co-founder sidekick — game changer. It's helped me not only optimize my site, it helps me look at my sales trends, it updates my product skills — all the stuff I'm absolutely not an expert in, but it's like having a genius business partner that never sleeps. Right now, the Brown Girl Grinding storefront and the Black FX storefront is busy, and Shopify is handling all of the heavy lifting. I love that for us. I am so pumped that Shopify is gonna show up at the Black Effect Podcast Festival this year in a big way, and I will be there preaching this platform to all.