Shopify on Aspire with Emma Grede

Something worth appreciating about right now is how much has changed for anyone thinking about starting a business. Now, 20 years ago, launching something meant physical infrastructure, large upfront capital, and figuring out most of the operational side without much guidance. Now, today, the entire path has been rebuilt. You can start from anywhere at almost any budget with tools that used to only exist inside larger companies. Shopify is one of the biggest reasons that that's true. It's the platform that we run Good American on and the one I trust any time that I'm building something new. Now, what I appreciate is that it doesn't just give you a store. It gives you a whole operating system, your storefront, your customer data, your inventory, your payments, all in one place. Now, that kind of consolidation used to be a real barrier to entry, and it just isn't anymore.