Shopify on All The Smoke

All The SmokeJune 4, 2026

He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years

0:53
pre-roll
Matt Barnes, Stephen Jackson
The Black Effect Podcast Network and iHeartPodcasts
June 4, 2026
UnknownDirect responseBaked-in adE-commerce
0:00 / 0:53
@ 1:14 in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:53 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Y'all know I'm big on ownership, owning your ideas, owning your business, owning your future, and that's exactly why I use Shopify. Shopify is the platform that lets you take an idea and actually build a real business out of it. What I love is how discoverable it makes everything. Shopify puts products everywhere people actually shop, Google, YouTube, TikTok shop, the shop app, even inside ChatGPT. You can literally effects storefront is busy, and Shopify is handling the heavy lifting. I am excited that Shopify is gonna be at our Black Effect podcast festival this year in a major way, and I will be there preaching this platform to all our small black owned businesses that partner with us. Shopify is helping drive the marketplace this year at our festival, and their footprint and commitment to us and the community of black owned businesses is something I am proud to be a part of.

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Episode

All The Smoke
He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years
Hosts: Matt Barnes, Stephen Jackson
Publisher: The Black Effect Podcast Network and iHeartPodcasts