Shady Rays on The Yak

The YakJuly 15, 2026

Mintzy Suffered A DEVASTATING Broken Ankle (Or Did He?!): Wed Jul 15, 2026

1:24
mid-roll
Kyle Bauer, Brandon Walker, Lil Sas, Steven Cheah, Big Cat
Barstool Sports
July 15, 2026
Host-read (by Kyle Bauer, Brandon Walker, Lil Sas, Steven Cheah, Big Cat)Direct responseBaked-in adConsumer Goods
0:00 / 1:24
@ 61:26 in ep

Estimated current placement value

Low confidence
~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:24 · Host-read (by Kyle Bauer, Brandon Walker, Lil Sas, Steven Cheah, Big Cat) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

You want to do Shady Rays, Brandon? Yeah, Shady Rays. Shady Rays. Quick question. How are these Shady Rays basically the same quality as the $200 sunglasses that everybody buys? I'm not exaggerating. They feel every bit as premium as the expensive brands that I've owned through the years. Meanwhile, I'm wearing Shady Rays. Ready to be a pro. Meanwhile, I'm wearing Shady Rays to the lake, on the boat, at the game, on the job site. Because if I drop them in the ocean, they replace them, knock them off the dock, they replace them, sit on them day one, they replace them. And here's the crazy part, they're actually premium. Polarized lenses that cut glare hard, super clear optics, durable frames with solid hinges, clean classic styles that look sharp without trying too hard. If you're outside on the water, in the sun, driving every day, you need shades to actually perform. Go to ShadyRays.com, grab a pair, and get sunglasses with lost and broken protection. We have teamed up with ShadyRays to bring you an exclusive offer. Head to ShadyRays.com. Use code YAC for 50% off two or more polarized sunglasses. Try for yourself the shades rated five stars by over 300,000 people. Once again, ShadyRays.com. Use code YAC for 50% off two or more polarized sunglasses. All right.

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Shady Rays sponsor landing page on The Yak

Shady Rays sponsor landing page advertised on The Yak

Shady Rays landing page captured for its sponsorship on The Yak.

shadyrays.com/

Episode

The Yak
Mintzy Suffered A DEVASTATING Broken Ankle (Or Did He?!): Wed Jul 15, 2026
Hosts: Kyle Bauer, Brandon Walker, Lil Sas, Steven Cheah, Big Cat
Publisher: Barstool Sports