SAP on The Bill Simmons Podcast

The Bill Simmons PodcastAugust 2, 2026

The NBA Mega-Redraftables (2012 & 2013 Combined!) With J. Kyle Mann and Joe House, Plus Portland vs. “El Cheapo” for the Blazers With Justin Verrier

0:32
mid-roll
Bill Simmons, Cousin Sal, Joe House
The Ringer
August 2, 2026
Host-read (by Bill Simmons, Cousin Sal, Joe House)Brand awarenessBaked-in adSaaS
0:00 / 0:32
@ 1:37 in ep

Estimated current placement value

Low confidence
~$4,400range $900$30,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:32 · Host-read (by Bill Simmons, Cousin Sal, Joe House) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

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Episode

The Bill Simmons Podcast
The NBA Mega-Redraftables (2012 & 2013 Combined!) With J. Kyle Mann and Joe House, Plus Portland vs. “El Cheapo” for the Blazers With Justin Verrier
Hosts: Bill Simmons, Cousin Sal, Joe House
Publisher: The Ringer