Rula on Freakonomics Radio

Freakonomics RadioJune 10, 2026

This Is Your Brain on Pollution (Update)

0:19
mid-roll
Stephen J. Dubner
Freakonomics Radio + Stitcher
June 10, 2026
UnknownBrand awarenessBaked-in adInsurance
0:00 / 0:19
@ 29:15 in ep

Estimated current placement value

Low confidence
~$960range $180$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:19 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Freakonomics Radio is sponsored by Rula. Therapy is one of those things some people talk themselves out of. They think it's too expensive or too overwhelming to figure out where to start. Rula is one way to make that first step feel a lot more doable, offering accessible, affordable therapy that fits your needs.

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Episode

Freakonomics Radio
This Is Your Brain on Pollution (Update)
Host: Stephen J. Dubner
Publisher: Freakonomics Radio + Stitcher