Roka on Huberman Lab

Huberman LabAugust 6, 2026

Essentials: Control Your Brain Chemistry for Focus, Motivation & Well-Being

1:05
mid-roll
Andrew Huberman
Speaker
Scicomm Media
August 6, 2026
Host-read (by Speaker)Direct responseBaked-in adConsumer Goods
0:00 / 1:05
@ 28:05 in ep

Transcript

I'd like to take a quick break and acknowledge one of our sponsors, Roka. I'm excited to share that Roka and I recently teamed up to create a new pair of red lens glasses. These red lens glasses are meant to be worn in the evening after the sun goes down. They filter out short wavelength light that comes from screens and from LED lights, which are the most common indoor lighting nowadays. I want to emphasize Roka red lens glasses are not traditional blue blockers. They do filter out blue light, but they filter out a lot more than just blue light. In fact, they filter out the full range of short wavelength light that suppresses the hormone melatonin. By the way, you want melatonin high in the evening and at night, makes it easy to fall and stay asleep. And those short wavelengths trigger increases in cortisol. Increases in cortisol are great in the early part of the day, but you do not want increases in cortisol in the evening and at night. These Roka Red Lens glasses ensure normal, healthy increases in melatonin and that your cortisol levels stay low, which is, again, what you want in the evening and at night. In doing so, these Roka Red Lens glasses really help you calm down and improve your transition to sleep. If you'd like to try Roka, go to roka.com, that's R-O-K-A dot com.

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Estimated ad cost

~$1,800range $360$12,000

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

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Roka sponsor landing page on Huberman Lab

Roka sponsor landing page advertised on Huberman Lab

Roka landing page captured for its sponsorship on Huberman Lab.

roka.com/

Episode

Huberman Lab
Essentials: Control Your Brain Chemistry for Focus, Motivation & Well-Being
Host: Andrew Huberman
Publisher: Scicomm Media