Roe on Dateline NBC

Dateline NBCJune 30, 2026

After the Flood

0:33
mid-roll
Keith Morrison
Advertiser
NBC News
June 30, 2026
Announcer-readDirect responseDynamic insertionHealth & Wellness
0:00 / 0:33
@ 15:00 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:33 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Want a thousand dollar weight loss medication for $50? It all starts with Roe's free GLP-1 insurance check. Just upload your insurance card to see if you have coverage, then relax. Over 200,000 people have qualified for a $50 co-pay through Roe. Go to roe.co/health. Half of patients have a $50 per month co-pay or less for medication, plus $1.45 monthly Roe membership fee. Deductible cost may apply and final cost varies by insurance plan. For safety information about GLP-1 medications, including boxed warning, go to roe.co/safetyrx only.

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Episode

Dateline NBC
After the Flood
Host: Keith Morrison
Publisher: NBC News