REI on Strictly Anonymous Confessions

1539 - How to Navigate Opening Up Your Marriage w/Dr. Stacy Friedman

0:29
pre-roll
Kathy Kay
Kathy Kay
August 1, 2026
Host-read (by Kathy Kay)Direct responseBaked-in adRetail
0:00 / 0:29
@ in ep

Estimated current placement value

Low confidence
~$300range $49$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:29 · Host-read (by Kathy Kay) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This isn't a running ad from REI, because it's mostly walking, and occasionally flying. It's hitting your favorite trail with your favorite people, who showed up for the same unhinged reason. And it's not just about fastest known times, but finding the funnest times. Because this isn't running, it's trail running. Get your gear for the trail in store, or at REI.com.

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REI sponsor landing page on Strictly Anonymous Confessions

REI sponsor landing page advertised on Strictly Anonymous Confessions

REI landing page captured for its sponsorship on Strictly Anonymous Confessions.

rei.com/

Episode

Strictly Anonymous Confessions
1539 - How to Navigate Opening Up Your Marriage w/Dr. Stacy Friedman
Host: Kathy Kay
Publisher: Kathy Kay