Raymond James on The Best of Car Talk
The Best of Car TalkJuly 28, 2026
#2660: Howard's Brake Fluid Recipe
0:15
pre-roll
Tom Magliozzi, Ray Magliozzi
Speaker
NPR
July 28, 2026
Announcer-readBrand awarenessDynamic insertionFinancial Services
0:00 / 0:15
@ — in ep
Estimated current placement value
Low confidence~$220range $32–$1,500
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:15 · Announcer-read · pre-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from NPR sponsor Raymond James, a firm where wealth management, banking, and capital markets solutions start with the connections between people. That's the power of personal. Disclosures at RaymondJames.com.
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Raymond James sponsor landing page on The Best of Car Talk
Raymond James landing page captured for its sponsorship on The Best of Car Talk.
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Episode
The Best of Car Talk
#2660: Howard's Brake Fluid Recipe
Hosts: Tom Magliozzi, Ray Magliozzi
Publisher: NPR