Proton VPN on Gadget Lab: Weekly Tech News from WIRED

Can the New York Times Save Journalism From Our AI Overlords?

0:58
pre-roll
Lauren Goode, Michael Calore, Zoë Schiffer
Speaker
WIRED
July 28, 2026
Host-read (by Speaker)Direct responseBaked-in adCybersecurity
0:00 / 0:58
@ in ep

Estimated current placement value

Low confidence
~$410range $65$2,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:58 · Host-read (by Speaker) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

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Proton VPN sponsor landing page on Gadget Lab: Weekly Tech News from WIRED

Proton VPN sponsor landing page advertised on Gadget Lab: Weekly Tech News from WIRED

Proton VPN landing page captured for its sponsorship on Gadget Lab: Weekly Tech News from WIRED.

protonvpn.com/uncanny

Episode

Gadget Lab: Weekly Tech News from WIRED
Can the New York Times Save Journalism From Our AI Overlords?
Hosts: Lauren Goode, Michael Calore, Zoë Schiffer
Publisher: WIRED