AG

Progressive on Dateline NBC

Dateline NBCJuly 29, 2026

Talking Dateline: The Mushroom Mystery

0:24
pre-roll
Keith Morrison
NBC News
July 29, 2026
Announcer-readDirect responseBaked-in adInsurance
0:00 / 0:24
@ — in ep

Estimated current placement value

Low confidence
~$11,000range $1,100–$99,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:24 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Insurance is not one-size-fits-all. That's why drivers have trusted Progressive's Name Your Price tool for years. Just tell Progressive what you want to pay, and they'll show you coverage options that fit your budget. Visit Progressive.com to find a car insurance rate that works for you. Progressive Casualty Insurance Company and Affiliates. Price and coverage match limited by state law.

Auto-transcribed · verbatim audio matches · Report an error

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Progressive sponsor landing page on Dateline NBC

Progressive sponsor landing page advertised on Dateline NBC

Progressive landing page captured for its sponsorship on Dateline NBC.

progressive.com/

Episode

Dateline NBC
Talking Dateline: The Mushroom Mystery
Host: Keith Morrison
Publisher: NBC News