AG

Progressive on Dateline NBC

Dateline NBCJuly 30, 2026

Bryan Kohberger changes his mind. Son wants mother's killer back in court. Plus, Missing in America.

0:24
pre-roll
Keith Morrison
NBC News
July 30, 2026
Announcer-readDirect responseBaked-in adInsurance
0:00 / 0:24
@ — in ep

Estimated current placement value

Low confidence
~$11,000range $1,100–$99,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:24 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Insurance is not one-size-fits-all. That's why drivers have trusted Progressive's Name Your Price tool for years. Just tell Progressive what you want to pay, and they'll show you coverage options that fit your budget. Visit Progressive.com to find a car insurance rate that works for you. Progressive Casualty Insurance Company and Affiliates. Price and coverage match limited by state law.

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Progressive sponsor landing page on Dateline NBC

Progressive sponsor landing page advertised on Dateline NBC

Progressive landing page captured for its sponsorship on Dateline NBC.

progressive.com/

Episode

Dateline NBC
Bryan Kohberger changes his mind. Son wants mother's killer back in court. Plus, Missing in America.
Host: Keith Morrison
Publisher: NBC News