Progressive Insurance on Up First

Up FirstAugust 2, 2026

Trump attacks DSA candidates as 'communists.' Will it stick?

0:29
mid-roll
Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
NPR
August 2, 2026
Announcer-readDirect responseBaked-in adInsurance
0:00 / 0:29
@ 14:56 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:29 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from Progressive Insurance. Insurance isn't one size fits all. That's why drivers have enjoyed Progressive's Name Your Price tool for years now. With the Name Your Price tool, you tell them what you want to pay, and they'll show you options that fit your budget. So whether you're picking out your first policy or just looking for something that works better for you and your family, they make it easy to see your options. Visit Progressive.com. Progressive Casualty Insurance Company and Affiliates. Price and coverage match limited by state law.

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Progressive Insurance sponsor landing page on Up First

Progressive Insurance sponsor landing page advertised on Up First

Progressive Insurance landing page captured for its sponsorship on Up First.

progressive.com/

Episode

Up First
Trump attacks DSA candidates as 'communists.' Will it stick?
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR