Progressive Insurance on Science Friday

Science FridayJuly 15, 2026

What will our reaction be when we discover aliens?

0:51
pre-roll
Ira Flatow
Science Friday and WNYC Studios
July 15, 2026
Announcer-readDirect responseDynamic insertionInsurance
0:00 / 0:51
@ 0:11 in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:51 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Science Friday is brought to you by Progressive insurance. Here's a helpful fact you might not know yet. Drivers who switch and save with Progressive save over $900 on average. Pop over to progressive.com, answer some questions, and you'll get a quick quote with discounts that are easy to come by. In fact, 99% of their auto customers earn at least one discount. Visit progressive.com and see if you can enjoy a little cash back. Progressive Casualty insurance company and affiliates, national average 12-month savings of $946 by new customers surveyed who saved with Progressive between June 2024 and May 2025. Potential savings will vary.

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Progressive Insurance sponsor landing page on Science Friday

Progressive Insurance sponsor landing page advertised on Science Friday

Progressive Insurance landing page captured for its sponsorship on Science Friday.

progressive.com/

Episode

Science Friday
What will our reaction be when we discover aliens?
Host: Ira Flatow
Publisher: Science Friday and WNYC Studios