Progressive Insurance on Science Friday

Science FridayJuly 7, 2026

Investigating ‘flow state’ with the bassist from Phish

0:35

pre-roll

Ira Flatow

Science Friday and WNYC Studios

July 7, 2026

Host-read (by Ira Flatow)Brand awarenessBaked-in adInsurance

0:00 / 0:35

@ 0:14 in ep

Estimated current placement value

Low confidence

~$300range $49–$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:35 · Host-read (by Ira Flatow) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

Science Friday is brought to you by Progressive Insurance. Insurance isn't one size fits all, and that's why drivers have enjoyed Progressive's Name Your Price tool for years now. With the Name Your Price tool, you tell them what you want to pay, and they'll show you options that fit your budget. So whether you're picking out your first policy or just looking for something that works better for you and your family, they make it easy to see your options. Visit Progressive.com. Find a rate that works for you with the Name Your Price tool. Progressive Casualty Insurance Company and Affiliates price and coverage match limited by state law.

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Episode

Science Friday

Investigating ‘flow state’ with the bassist from Phish

Host: Ira Flatow

Publisher: Science Friday and WNYC Studios