Principal on Freakonomics Radio
679. Why Does Vanderbilt Keep Winning?
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:29 · Host-read (by Stephen J. Dubner) · pre-roll.
Transcript
Freakonomics Radio is sponsored by Principal, the perpetual pen tapper, the arbitrary fridge reorganizer, the holiday party planner that starts in May. Principal knows that your star employees have their work quirks. Principal also knows how much those employees mean to your business. You need them. They need benefits. Work with Principal so they can help your team with a retirement and benefits plan that's right for them. Principal Life Insurance Company, Des Moines, Iowa.
