Priceline on The Journal.

The Journal.June 9, 2026

Bill Gates’s Carefully Crafted Image Is Cracking

0:33
mid-roll
Kate Linebaugh, Ryan Knutson
The Wall Street Journal & Spotify Studios
June 9, 2026
UnknownBrand awarenessBaked-in adTravel
0:00 / 0:33
@ 13:53 in ep

Estimated current placement value

Low confidence
~$960range $180$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:33 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Bonjour, compadre. It's the Priceline negotiating later. How do I negotiate so many great travel deals? My greatest gadget, the Priceline app. It's got hotel deals, flight deals, rental car deals, all of those deals in a bundle. Deals, game day deals, concert trip deals. No one deals more deals than Priceline. Hold your horses. There's more. The app lets you filter hotels by neighborhood, vibe, star level, and amenities like pools and spas and beachfronts. Wait, I'm not done. Stop cutting me off. My slide.

Auto-transcribed · verbatim audio matches · Report an error

Episode

The Journal.
Bill Gates’s Carefully Crafted Image Is Cracking
Hosts: Kate Linebaugh, Ryan Knutson
Publisher: The Wall Street Journal & Spotify Studios