PodSwag on 99% Invisible
The MAPL Test
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:33 · Unknown · post-roll.
Transcript
On this show, we talk about noticing the built world, the objects and systems that quietly shape the everyday. Our 99% invisible merch at the PodSwag store captures that in the everyday things that you wear and use. Curated, well made pieces that don't try to announce themselves. They just look and feel right. And without trying to be, they become your favorite. Visit podswag.com and use code invisible 25 for 25% off. That's invisible 25. 99% Invisible merch, beautifully thought through.
PodSwag sponsor landing page on 99% Invisible
PodSwag landing page captured for its sponsorship on 99% Invisible.
