PNC Bank on 99% Invisible
100 Objects #11: Brannock Device
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:40 · Host-read (by Roman Mars) · pre-roll.
Transcript
This episode is brought to you by PNC Bank. Some design was made to be seen by all, like, for example, the seven wonders of the world. I mean, everyone should see those. While some were made to be less seen, like sewer systems. Like, when was the last time you thought about an aqueduct? Yet, that doesn't mean they're any less impressive. You could say the same thing about PNC Bank's smart, calculated approach to banking. It won't make for flashy headlines or trends on social media, but it'll make the right money moves that'll help set you up for the successful financial future you're looking for. A design everyone can get behind. PNC Bank. Brilliantly boring since 1865. Brilliantly boring since 1865 is a registered mark of the PNC Financial Services Group, Inc. PNC Bank. National Association. Member FDIC.
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