PNC Bank on 99% Invisible

99% InvisibleJuly 31, 2026

100 Objects #11: Brannock Device

0:40
pre-roll
Roman Mars
Roman Mars
July 31, 2026
Host-read (by Roman Mars)Brand awarenessBaked-in adFinancial Services
0:00 / 0:40
@ in ep

Estimated current placement value

Low confidence
~$1,200range $240$8,100

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:40 · Host-read (by Roman Mars) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by PNC Bank. Some design was made to be seen by all, like, for example, the seven wonders of the world. I mean, everyone should see those. While some were made to be less seen, like sewer systems. Like, when was the last time you thought about an aqueduct? Yet, that doesn't mean they're any less impressive. You could say the same thing about PNC Bank's smart, calculated approach to banking. It won't make for flashy headlines or trends on social media, but it'll make the right money moves that'll help set you up for the successful financial future you're looking for. A design everyone can get behind. PNC Bank. Brilliantly boring since 1865. Brilliantly boring since 1865 is a registered mark of the PNC Financial Services Group, Inc. PNC Bank. National Association. Member FDIC.

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Episode

99% Invisible
100 Objects #11: Brannock Device
Host: Roman Mars
Publisher: Roman Mars