Peterson Academy on The Jordan B. Peterson Podcast

Why Being Nice Is Destroying Your Family

0:44
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Jordan Peterson
Dr. Jordan B. Peterson
August 16, 2026
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0:00 / 0:44
@ 17:22 in ep

Estimated current placement value

~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

Imagine your favorite lecture, dial that up on Macs, put that on steroids, and then add some cinematic elements to it. That's the best way I could describe a Peterson Academy lecture. I went to college because I had to. I go to Peterson Academy because I want to. I'm still paying off college from 10 years ago, and I'm also still questioning the value that I got out of college. In traditional universities, a lot of times, it's just pretty dry. They don't bring the same energy as the professors at Peterson Academy. me. It is a completely different experience to learn from somebody who actually wants to teach you. If you've been on the fence about this, this is the time. That thing that's calling to you, you won't have an answer for it unless you enroll and see for yourself. You have the opportunity to investigate that calling.

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Estimated current placement value

~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Episode

The Jordan B. Peterson Podcast
Why Being Nice Is Destroying Your Family
Host: Jordan Peterson
Publisher: Dr. Jordan B. Peterson