Pedigree on Better Offline

Better OfflineJuly 31, 2026

Monologue: We Live Inside A Dream, But Who Is The Dreamer?

1:01
mid-roll
Ed Zitron
Cool Zone Media and iHeartPodcasts
July 31, 2026
Announcer-readBrand awarenessBaked-in adPets & Pet Care
0:00 / 1:01
@ 9:27 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:01 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

You name them Bailey, Scout, or Coco. They were eternally happy golden retrievers, tiny, energetic chihuahuas, and mixes of every breed. They were the pups of our childhood. They were the dogs that raised us. And while our fashion styles have changed, and changed back, we've always been able to count on our dogs. Chasing toys, rolling in the mud, and loving their pedigree dog food. It was good then, and it's better now. For 40 years, we fed our dogs pedigree. Every bowl of Pedigree serves up 100% of the nutrition your dog needs, supporting six health essentials. That's the Pedigree goodness promise. And now it includes vitamin good bites, a nutrient boost your dog will love. So when you're feeding the dog that lives in your heart now, remember the dog that got there first. The one that loved you without question through every stage of life. There's room enough for all of them. Pedigree. Good then, better now.

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Episode

Better Offline
Monologue: We Live Inside A Dream, But Who Is The Dreamer?
Host: Ed Zitron
Publisher: Cool Zone Media and iHeartPodcasts