Pays on So True with Caleb Hearon
So True with Caleb HearonJuly 30, 2026
Holmes Returns Again
0:14
mid-roll
Caleb Hearon
Wave
July 30, 2026
Host-read (by Caleb Hearon)Brand awarenessBaked-in adFintech
0:00 / 0:14
@ 0:52 in ep
Estimated current placement value
Low confidence~$330range $54–$2,300
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:14 · Host-read (by Caleb Hearon) · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
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Episode
So True with Caleb Hearon
Holmes Returns Again
Host: Caleb Hearon
Publisher: Wave