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PayPal on Revisionist History

Revisionist HistoryJune 10, 2026

Revisited: Ms. Buchanan’s Period of Adjustment

0:31
pre-roll
Malcolm Gladwell
Pushkin Industries
June 10, 2026
UnknownDirect responseBaked-in adFintech
0:00 / 0:31
@ 0:08 in ep

Estimated current placement value

Low confidence
~$220range $32–$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:31 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Agentic Commerce is testing that moment more than ever, and that's where PayPal comes in. With twenty five years of checkouts, 400,000,000 consumer accounts globally, and the benefit of purchase and seller protection, all of which make sure wherever a purchase starts, it ends with trust. Built for payments, growth, and agentic. PayPal Open, built for all business. Visit paypalopen.com.

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With twenty five years of checkouts, 400,000,000 consumer accounts globally, and the benefit of purchase and seller protection, all of which make sure wherever a purchase starts,…

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Episode

Revisionist History
Revisited: Ms. Buchanan’s Period of Adjustment
Host: Malcolm Gladwell
Publisher: Pushkin Industries